The town of Bridgewater tested a new concept last week to promote local restaurants, and Superintendent Bob Holton says it’ll probably happen again.
For the first year, the town officially sponsored Restaurant Week and advertised for several local eateries, which offered specials to customers throughout the week.
Of the 14 downtown restaurants, eight offered specials and received a one-time advertisement in the Daily News-Record, thanks to the town’s community relations committee.
The town got the idea for the seven-day-long event from the city of Harrisonburg, Holton said.
Holton added he plans to survey the restaurant owners to determine whether the concept was successful.
“If business was up, then that’s what we were trying to accomplish,” he said.
Anita Staton, owner of Anita’s Decadent Delights Bake Shoppe, said the promotion was a success.
“A lot of folks [came] through here and said it’s the first time they’ve been through,” she said, noting that she notices an increase in first-time customers after any advertisement in a local newspaper.
“I appreciate it,” she said.
Manny Zito, owner of New York Flying Pizza, said the event was “just okay” for his business, but he believes it’s a positive event for the town to sponsor.
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