Mothers are dignitaries: representing their families, charged with nurturing mediation within their households, workplaces and communities.
So, it’s fitting that on May 10 a handful of the Valley’s moms, along with a handful of men, will ride in black-stretch limo style, touring local businesses in the first Miles for Moms: Valley Tour 2013.
In a limousine provided by Valley Limos in Verona, the women — along with a videographer from Appeal Video Productions — will hit the road next Friday morning.
First stops: a tux fitting from Classic Tuxedos, followed by boutique fashion at the Yellow Button.
Next, they’ll stop at a variety of shops from Harrisonburg to Staunton, recording their journey for later posting online.
The idea began in a marketing meeting, says Priscilla Halterman, who works at Christopher William Jewelers.
Her father-in-law Dick Halterman, owner of the Mount Sydney location of Murphy Business and Financial Corporation, along with Rian Chandler-Dovis of Farmers and Merchants Bank, brainstormed ideas for getting local owners involved with a large-scale effort to spotlight each business.
Participating businesses nominated either their own mothers, or clients’ mothers, for the ride.
Each business will also give gifts of appreciation to mothers who stop in throughout the day — including VBS Mortgage, F&M Bank, Murphy Business Brokers, Christopher William Jewelers, Appeal Video Productions, Pufferbellies Toys, AVA Restaurant and Wine Bar, Valley Limos, The Yellow Button, Classic Tuxedos, McClung Companies Media Solutions, Daniels Promotional Products and High Tech Design and Day Spa.
Businesses will also give funds to Bridge of Hope, a non-profit organization helping single mothers who are at risk for homelessness or financial hardship.
“This is the first year,” said Dick Halterman. “We’ll see how it rolls.”
For more information, or to get involved, find “Miles for Moms: Valley Tour 2013” on Facebook.
Contact Samantha Cole at 574-6274 or firstname.lastname@example.org.