Schultz Theater Awarded Grant

Posted: July 30, 2014

Staff Writer

After entertaining the central Valley for nearly four years, The Schultz Theatre in New Market has earned more than a standing ovation. During the Town Council meeting July 22, a Local Government Challenge Grant was presented to four of the theater’s board members: Velma Jordan, Joanne Thompson, Martha Decker and Susie Hill.

The $2,000 matching grant was provided by the town of the New Market and the Virginia Commission for the Arts.

“The town of New Market recognizes that you are a talented, dedicated organization. …  Thank you for all you do,” praised Event and Marketing Director Brittany Clem.

Hill said that the board appreciates the town’s dedication to the arts, especially given the state of the economy.

“It’s unfortunate, but when there’s a downturn in the economy, it seems the arts take the first hit,” she explained.

Jordan added the theater has yet to decide how the funds will be used, but insists the grant will be put to good use.

“Funding is always a problem. There is no community theater anywhere that can survive on only ticket sales,” she pointed out.

Named one of the Top Performing Arts Groups in Virginia by Virginia Living magazine, Jordan estimates The Schultz Theatre has staged roughly 50 performances since opening in 2010. She encourages locals to come out and see a show.

“I think theater is a way for people to learn about others …  and to get away from the stress and confusion that goes on in everybody’s life these days,” she remarked.

The theater’s next production, “The Wizard of Oz,” begins Aug. 15.

For tickets, visit

Contact Katie King at (540) 574-6271 or

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