Donors ‘Matter’

JMU Aims To Breed Philanthropic Culture In Its Future Alumni

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Posted: January 19, 2013

“Once they realize and hear the [rate of giving] is really that low, it really compels people to jump on board,” says Kelly Snow, director of annual giving at James Madison University, of her work with potential alumni donors. (DN-R Illustration by Nikki Fox)
HARRISONBURG — Targeted efforts in the fall are helping improve what James Madison University officials say is a low 7 percent alumni giving rate. 

While Kelly Snow, director of annual giving at…


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