Assisted-Living Center Signs On

Posted: July 12, 2014

HARRISONBURG — The Charlottesville company building a luxury apartment complex in the Stone Port development just south of Harrisonburg’s city limits has taken another chunk of land there to build an assisted-living community.

The Cathcart Group has purchased 7 acres on the southwestern end of the development to be the future home of Bellaire at Stone Port.

Chief Executive Officer Todd Dofflemyer said the company plans to build and own 64 assisted-living apartments and 24 “memory care” apartments for those with Alzheimer’s disease or other dementia-related illnesses in an 80,893-square-foot complex.

 “We’re looking at various markets,” said Dofflemyer, who declined to say how much Cathcart plans to spend on the project. “Every time we take a look to see if we can get a synergy build in the same locale. It helps with construction costs, helps with project management.”

The company hopes to break ground at the site in August or September, he said, and complete construction in about 16 months.

Cathcart already has started work on the first 168 apartments at The Reserve at Stone Port, located off Port Republic Road at Stone Spring Road and not far from Sentara RMH Medical Center.

When built out, The Reserve should contain 396 units.

Dofflemyer said the company performed market feasibility studies and determined that there’s unmet demand for assisted living in the Harrisonburg area.

Because of the good relationship the company has developed with Mount Crawford’s A&J Development and Excavation Inc., which is handling site preparation for The Reserve, it made sense to pursue the second project, he added.

Bellaire at Stone Port would be the second assisted-living facility for the company.

Its Bellaire at Devonshire, in the Teays Valley community outside Charleston, W.Va., is expected to open in December.

Though Cathcart’s construction division builds its facilities, Dofflemyer said the company is not operating them.

Beacon Communities Inc., a senior housing management group based in Cumming, Ga., has been contracted to run both Bellaire communities.

Bellaire at Stone Port will be “virtually identical” to the West Virginia facility, he said.

That includes a variety of amenities, such as a fitness and therapeutic center, a game room and a movie theater for residents.

Apartments are expected to rent for between $3,940 for assisted-living units and $4,900 for memory care, according to a project summary.

Cathcart holds an option to buy another parcel in Stone Port, Dofflemyer said, so it might expand its footprint.

The senior living community is a nice fit for the adjacent 105-acre Stone Port mixed-use project, one of its developers said.

“We’re happy to have them,” said Ted Budd, one of the partners in Stoneleigh LLC. “Considering that [Stone Port] will be a walkable development, residents will have places to go and shop [that are] handy for them, which will support our retailers. As a developer, that’s how I look at it.”

Contact Vic Bradshaw at 574-6279 or

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