Company Receives Coors Quality Award

Posted: July 3, 2014

HARRISONBURG — The company that distributes MillerCoors products in Harrisonburg and Rockingham and Augusta counties has been honored with a quality award for the second consecutive year.

The Lynchburg facility of Blue Ridge Beverage, based in Salem, recently received the 2013 Bill Coors Quality Award at the company’s distributor convention in San Diego.

Blue Ridge’s Waynesboro facility, which services local stores that sell MillerCoors products, was the 2012 recipient.

The award honors the beer distributor in MillerCoors national system that excels based on the company’s quality metrics. As the Waynesboro facility had the year before, the Lynchburg branch received perfect total portfolio and focus brand scores.

According to a press release, Blue Ridge Beverage is the first company to receive the award in consecutive years. All five of its locations ranked in the top 10 in both 2012 and 2013.

Vic Bradshaw



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