McGAHEYSVILLE — Teresa Jerrells’ business doesn’t offer much that would appeal to most men.
Professional manicure, pedicure and hairstyling services generally skew toward women, after all.
But Jerrells has something else going for her that gives husbands and boyfriends of customers motivation to accompany their significant others on a trip to A Perfect 10 Hair and Nail Salon: location.
Jerrells’ salon is one of a handful of shops at The Village of the Valley, a collection of cottages on U.S. 33 in McGaheysville near the Log Cabin Barbecue and entrance to Massanutten Resort
In addition to the salon, the village is also home to a satellite location of Jack Brown’s Beer and Burger Joint, Autodealz and Auto Rentalz, Fat Bottom Crepes, and LeLa’s Boutique and Valley Treasures.
“If the husband wants to have a hamburger then the wife can come over and get her nails done … or go shopping,” Jerrells said.
Paul Dovel, owner of Shenandoah-based Autodealz, opened the village in fall 2012 with the goal of providing a shopping and entertainment venue catering to small-shop owners and crafters.
One of the strengths of the village is that its variety appeals to many different people, said Kim Judd, media and marketing administrator for Autodealz.
“It plays well off of one another,” she said.
In the next few months, the village will expand parking, add a farmers market to the mix, and start hosting live music each Friday night.
The market, which is to feature local products, is tentatively scheduled to be open Fridays, Saturdays and Sundays, Judd said. Finally Fridays — the music series — will be held during the summer, weather permitting, and is open to the public, she said.
“We’re trying to kind of give back to the community,” she said, “and tell them to come out and enjoy all the little shops we have for them.”
Contact Jeremy Hunt at 574-6273 or firstname.lastname@example.org