YOUR HOMETOWN: Luray Store Both Rustic, Refined

Primitive Corner Eyes Designer Niche In Downtown

Posted: January 15, 2014

Primitive Corner co-owners Tony Breeden (left) and Brian Sasser pose for a photo in their new downtown Luray store, which offers a host of country-themed home d├ęcor items. (Photo by Nikki Fox / DN-R)
Yvette Proctor of Mount Jackson shops at the Primitive Corner in downtown Luray on Monday. The shop, featuring country-themed items for the home, opened last summer. (Photo by Nikki Fox / DN-R)
A sample of the items for sale at the Primitive Corner, a shop on Broad Street in downtown Luray. The store doesn't just sell the rustic decorations for the home, it also offers supplies for the do-it-yourselfer. (Photo by Nikki Fox / DN-R)

LURAY — For locals and tourists alike, Primitive Corner in Luray is a hot spot for home décor items with a handmade twist.

The store opened in June on Broad Street downtown, where co-owners Brian Sasser and Tony Breeden sell country-themed décor. That includes a lot of wooden signs with witty sayings, farmhouse paintings and decorative ladders made from tobacco laths.

Primitive Corner isn’t the only store in the area to sell rustic decorations, but it also sells many of the supplies Sasser uses to make them, so customers can get creative, too.

“We have a DIY section; a lot of country stores don’t have that,” Breeden said.

Although Breeden says he’s not particularly crafty, Sasser makes many of the decorations they sell in their shop. Customers often ask him to customize decorations, and he almost always can.

The store’s owners frequently hear praise for keeping prices low, having a good variety and selling quality items.

The shop was especially busy around Christmas, and kept the owners much busier than they had expected, nearly cleaning out the shelves.

It still smells like Christmas in the store right now, but soon the owners will transition into spring. There will be a beach section and items to decorate for Easter, too.

Sasser and Breeden say the store has been popular among locals and out-of-town visitors since it opened. They had so much business at first that they expanded in November, taking over the retail space next door.

Breeden credits word-of-mouth for their success.

“We have lots of repeat customers,” he said.

Before Sasser and Breeden opened up Primitive Corner in downtown Luray, they sold a few décor items from a small space in Kite’s Store, a shop in Shenandoah owned by Breeden’s aunt. Many of their customers have followed them to their new location, which is part of the reason they wanted to open the store in Luray.

Although Breeden works in Harrisonburg, he is a Luray native. Sasser, originally from Louisiana, moved to the town about six years ago after living in Northern Virginia, and he said he enjoys the small town.

“It’s quiet here,” he said. “It’s more laid-back, the people are friendly.”

Find Primitive Corner at 5 Broad St. in Luray. The store is open from 11 a.m. to 7 p.m. on Mondays, Wednesdays and Thursdays; 11 a.m. to 8 p.m. on Fridays and Saturdays; and 10 a.m. to 7 p.m. on Sundays.

Contact Kassondra Cloos at 574-6290 or

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