JMU Breaks Up With Coca-Cola

Signs Exclusive Deal With Pepsi

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Posted: July 1, 2014

Two Pepsi employees (left) watch two Coke employees remove a soda machine from the James Madison University campus on Thursday. The university’s 10-year contract with Coke expired Monday, and Pepsi is now the exclusive provider of beverages on campus. (Photo by Nikki Fox / DN-R)
Coke employees remove soda machines from the JMU campus Thursday.

HARRISONBURG — James Madison University has ended a long-term exclusive relationship with Coca-Cola Co. in favor of one with PepsiCo Inc. that offers more benefits, officials say.

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