HARRISONBURG — Rosetta Stone is laying off staff at its Harrisonburg office again.
On Wednesday, the Arlington-based language-learning software company cut 21 positions, including 13 in the Friendly City, spokesman Jonathan Mudd said.
The announcement comes three months after Rosetta Stone eliminated 48 positions in Harrisonburg, or about 12 percent of its total staff at the time of just more than 400 employees.
Both decisions come as Rosetta Stone tries to transform itself to meet market demand, Mudd said. The positions cut Wednesday were in product development, he added.
“In order to be a competitive business and in order to be a successful business, you’ve got to optimize your business,” he said.
Mudd stressed that while some positions were cut in the company, Rosetta Stone is actually trying to fill others.
It has 97 positions open companywide, including seven in Harrisonburg, he said.
Rosetta Stone was founded in Harrisonburg in 1993. At its peak three years ago, the company employed about 500 people in its downtown Harrisonburg offices.
Though it made a strong debut in 2009 on the New York Stock Exchange when it went public, Rosetta Stone has seen its fortunes wane somewhat in recent years.
Low-priced and free competitors have chipped away at its revenue in the U.S. consumer market.
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