Shenandoah Forum Issues $10 Challenge

Residents Encouraged To Buy Local

Posted: July 24, 2013

Members of the Shenandoah Forum are challenging residents for a second year to spend their money locally.

The forum, a group that promotes responsible growth and land use in Shenandoah County, has launched its second annual $10-a-week challenge, urging consumers to buy at least $10 worth of food each week from local businesses and markets.

The first $10 challenge, issued last year, had about 2,000 participants, according to Kim Woodwell, executive director of the Shenandoah Forum, though only about 100 turned in their purchase cards for a prize at the end.

Residents can pick up challenge cards with a list of approved purchase locations and check off their dollars each week as they spend.

Those who complete the challenge and turn in their cards receive tote bags.

“From what we heard from all the vendors last year, they were surprised more people didn’t turn in the cards,” Woodwell said. “So many more people did the challenge. … We are hoping to get even more this year.”

She said they will also hold a raffle in October when the challenge ends to encourage more people to turn in their cards. The winner will receive a basket of local products.

Last year’s local challenge came after a similar one from the Virginia Food Council encouraging everyone in the state to purchase more in their hometowns.

If each household in the state spent $10 a week on locally grown and produced food, the effort would pump $1.65 million back into the local economy, according to the council.

Contact Kaitlin Mayhew at 574-6290 or

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