This Burg’s ‘Better’

New Marketing Push Bolsters Friendly City’s Identity

Posted: July 13, 2012

By PRESTON KNIGHT

Harrisonburg tourism manager Emily DeBenedetto shows off a promotional display Thursday featuring the new “It’s Better in the Burg” logos at the Hardesty-Higgins House Visitor Center. (Photos by Michael Reilly / DN-R)
Emily DeBenedetto, the Friendly City’s marketing specialist,reaches for a promotional item in her office Thursday with the new “It’s Better in the Burg” logo.

HARRISONBURG — Through a new marketing campaign to draw national and international visitors, Harrisonburg tourism officials also hope they have eliminated one common misconception.

“We’re...



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