Tilted Kilt Pub Opening In Valley Mall Monday

Posted: April 27, 2013

The Tilted Kilt Pub and Eatery is scheduled to open to the public Monday. The Celtic-themed sports bar is taking over the space formerly filled by Ruby Tuesday at the Valley Mall. (Photo by Jeremy Hunt)
HARRISONBURG — A chain restaurant that doesn’t rely on food alone to make its patrons’ mouths water is set to open next week at the Valley Mall.
The Tilted Kilt Pub and Eatery, a Celtic-themed sports bar with the corporate motto “A cold beer never looked so good,” will open its doors Monday for lunch.
In June, officials with the Valley Mall said the restaurant was slated to open in the fall. But the Tilted Kilt’s general manager said Friday that Monday had been the target opening date since November.
Known for its scantily clad servers donning short plaid skirts and plaid bras, the chain has been described as a Scottish version of Hooters.
Its location at the Valley Mall — only the second of the franchise in Virginia — will operate out of the former Ruby Tuesday space Sunday through Thursday from 11 a.m. to 11 p.m. and Friday and Saturday from 11 a.m. to 1 a.m.
The Tilted Kilt was founded in Las Vegas in 2003.
The Harrisonburg restaurant space facing East Market Street has sat vacant since Ruby Tuesday closed in 2009. The space underwent a total renovation over the past several months to get it ready for the Tilted Kilt, which will seat 161 indoors and 48 outdoors.
Establishments like the Tilted Kilt that target men by highlighting their female employees’ physical assets are often called “breastaurants.”
Some Harrisonburg-area residents have objected to the Tilted Kilt, saying it’s too risqué for the Friendly City and in particular the family-friendly mall.
General Manager Tony Williams said restaurant staff understand those concerns and “make every effort to respect that.”
“However, it is something new to the area, and once everyone visits the pub they’ll see it’s a great addition to the mall,” he said. “It’s going to bring a lot of revenue to the area as far as tax revenue, and we’re creating a lot of jobs for the community.”
Williams said the Tilted Kilt has filled about 125 full- and part-time positions.
All servers are women, he said, but there’s also a few men who will tend bar.
Asked whether the atmosphere employees work in, particularly the “World Famous Tilted Kilt Girls,” is a desirable one, Williams said the company is “built on a core set of values and principles.”
All the employees are treated well, he added. “Our servers choose to work here,” he said. “They’re intelligent women.”
Williams said the Harrisonburg location’s owner, Jim Trout, is from the area and wanted to bring the Tilted Kilt here because it’s unique to the Valley, would provide jobs and contribute to the community in a positive way.
For the month of May, the Tilted Kilt has partnered with the Boys & Girls Clubs of Harrisonburg and Rockingham County to help raise money for the youth program. Williams said the restaurant has also reached out to other nonprofits in the area.
Contact Jeremy Hunt at 574-6273 or jhunt@dnronline.com

NDN Video News