Annual Summer Celebration Set To Return To Massanutten Mountain
Posted: June 19, 2014
Massanutten Resort’s annual Fourth of July celebration — actually held on the third of the month, avoiding interfering with Harrisonburg’s blowout — is more than just a fireworks show.
It’s one of the biggest fundraisers of the year for the Rockingham-Harrisonburg SPCA.
According to Anne Anderson, executive director of the RHSPCA, the local nonprofit has to raise about 45 percent of its budget each year through fundraisers and donations.
Summer Jam proceeds make up about half of that amount.
Usually, the event brings in somewhere between $10,000 and $20,000 for the nonprofit, Anderson said.
But she’s quick to point out the other reasons to head up the mountain for the celebration.
“It’s such a fantastic event,” she said, listing the music and food vendors among its best qualities. “The fireworks are, without a doubt, some of the best in the Valley.”
The event usually draws about 3,000 people, according to Kenny Hess, director of sports and risk management at Massanutten Resort.
It’s one of the biggest events at the resort and “definitely the highlight of our summer,” he said.
This year, Summer Jam will feature the trusty regulars: plenty of food vendors, wine and a beer garden, kids’ activities and a hoop dance. New this year, the Spa at Massanutten will offer massages and nail polish changes.
Gates open at 5 p.m. July 3, with the first band — the Travelin’ Hillbillies — to perform at 5:30 p.m.
The band Cazhmiere will start at 7 p.m. and JunkFood will follow at 8:45 p.m. Fireworks are slated to begin at 10 p.m.
Tickets cost $15 in advance; $20 at the gate. Children under 7 years old are admitted free.
To purchase tickets, visit massresort.com.
To make the event successful, at least 80 volunteers are needed, Anderson said; to help out, call the RHSPCA at 434-5270.
Contact Candace Sipos at 574-6275 or email@example.com