0912_dnr_Binkley and Hurst_1

A new building consolidating the two Binkley & Hurst locations is under construction across from their current Harrisonburg location.

HARRISONBURG — The two local locations of Binkley & Hurst, an agriculture equipment dealership chain, will be combined into a single location in the coming months, said Don Hoover, the owner of Binkley & Hurst.

The chain has only two locations in Virginia, both of which are in the Harrisonburg area.

One location, near Dayton on Rushville Road, focuses on heavy agriculture equipment and maintenance, while the other at 4703 S. Valley Pike focuses more on lawn equipment and rentals.

“We elected to merge the two locations in one,” Hoover said.

That new location will be right across the street from the South Valley Pike location.

Hoover declined to reveal the price tag of the project, which is slated for completion in the first quarter of 2020.

After construction is finished, all the equipment, items and employees will be relocated to the single location south of Harrisonburg.

Three employees from the Valley Pike shop will be moving across the road, while nearly 20 employees will be moving to U.S. 11 from the Rushville shop.

Hoover said the company expected to create more jobs “in time.”

The unified Binkley & Hurst location will feature eight bays, a glass storefront facing South Valley Pike and a large service area for technicians.

“Merging two locations into one, as far as it comes to our inventory and doing business, is definitely going to make it better for us,” said Brandon Auville, sales leader for the Virginia Binkley & Hurst locations. Auville is part of the team that will move from the Dayton area to the new site.

The plan to combine the locations has been in the works since 2016, according to Hoover.

“We’re just pleased to be able to have finally found a location that’s adequate,” Hoover said. “This is the one that seemed most appropriate and was available.”

Contact Ian Munro at 574-6278 or imunro@dnronline.com. Follow Ian on Twitter @IanMunroDNR

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