082119_DNR_BeerRun

Kathleen Shaw

8/21/2019

WC: 850

When Lee McNeely suffered from a mini stroke six years ago, he and his wife, Rebecca Phillips McNeely, decided it was time for a change of pace and began working out. What started off as walks around Massanutten quickly became competitive races around the county in support of local businesses and to bring loved ones together.

This marks the fifth year that the McNeely family has participated in runs around Harrisonburg hosted by VA Momentum. Va Momentum is a business based in Harrisonburg that offers races with a twist to make exercising fun and inclusive for the whole family.

“You run your own race with these guys. You don't have to be the fastest. You don't have to be the slowest,” Phillips McNeely said. “They're always encouraging, and then after that, you sit back and you drink good wine.”

Run, Sweat & Beers is a free running event hosted by Brothers Craft Brewing in partnership with VA Momentum to offer running trails of various distances around Harrisonburg. Participants meet every fourth Friday of the month from March to September to run one, three or five miles at no charge -- and the promise of a discounted pint of craft beer waiting for them at the finish line.

 Josh Harold, the taproom manager at Brothers Craft Brewing, said the race is designed to invite people of all fitness levels to come out and enjoy the sunshine.

“The whole idea is to be very open and easygoing, allow people to feel comfortable to come out and get a little exercise on a Friday,” Harold said. “For their efforts, then reward them with $1 off all their pints when they come back and make sure we have a good evening that they can just enjoy the taproom.”

The McNeely family has three children who took part in their high school marching band nearly a decade ago. Since then, the parents have remained friends and take the opportunity of the monthly runs to stay connected.

Patricia Martin, a leisure runner and mother of four, has attended every Run, Sweat & Beer race this year because she said it is an affordable way to spend quality time with her family.

    “I do run a lot, but I don't run a lot of races because I just can't see spending money to run,” Martin said. “Since that was a community event, it's free and I can bring all my kids and everything -- we just all run. They run as far as they can go and then they go back.”

Va Momentum hosts other local races that give back to charity such as the Thanksgiving Turkey Trot which features a pumpkin pie station and the July 4th Valley 4th RUN (“Are You In?”) that ends with a 50-foot slip-and-slide. 

Kevin Gibson, co-founder of VA Momentum, said the Run, Sweat & Beers event is geared to be professional enough for competitive racers to enjoy as well as relaxed enough that anyone can go out and have fun.

“It’s intended to sort of be this way where it’s free, casual, accessible. Nobody’s pushing you. You’re not being solicited for anything,” Gibson said. “There’s really no agenda besides go for a run and then come back and drink some beers.”

No registration is required to run the Run, Sweat & Beer race. Interested runners meet at the brewery at 5:30 p.m. for a stamp to qualify for the discounted beer and start the run. Roads are not closed for the event, so the course takes place on the sidewalks along Main Street. First to take off is the 5-milers who run to El Charro and back. The next wave is the 3-milers who race to Hotel Madison, and the 1-mile runners turn around at Chanello’s Pizza.  

“We want participants to be able to come -- do either the one, three or five miles -- and then be able to come back, relax, have dinner and you know, enjoy the start to their Friday,” Harold said.

After the run, racers can lounge at the brewery which features casual seating, games and a different local food truck each month.

Brothers always has at least two of their flagship beers available on draft but releases new beers almost monthly. For Oktoberfest, the brewery’s Fest Bier is a German Märzen amber Lager. In a few weeks, an apple pie style beer -- the new imperial blonde ale collaboration with Bold Rock -- will be available for beer fans.

Phillip McNeely said that while the run offers plenty of fun, the local brew is not to be skipped by participants.

“When we first started doing this, I was a Coors Light girl. I was a purely Coors Light, Michelob girl, and I wasn't that crazy about craft beers,” Phillip McNeely said. “I can tell you, I'm already looking forward to Friday. I've become a beer snob thanks to Brothers.”

The last two Run, Sweat & Beer races this year will take place on August 23 and September 20. If you plan on soaking in the summer rays on Friday’s leisure run, remember that a dewy pint of ale chilling in a cool, conditioned space is waiting for you past the finish line.

###

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.